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5 Reasons You Need a Professional Copywriter

Updated: Aug 21, 2023

As a business owner, you wear many hats. But when it comes to creating compelling copy for your website, social media, and marketing materials, you may find yourself struggling. That's where a professional copywriter comes in. This blog looks at 5 reasons why you should consider hiring a professional copywriter for your business.

1. You'll save time

I’ll save you the 80s cliché about time and money, but let's face it – writing copy is time-consuming. If you're already juggling a million tasks, the last thing you want to do is spend hours crafting the perfect sentence for that bloody blog post! By hiring a professional copywriter, you can free up your time to focus on other aspects of your business... you know, the ones you’re great at.

2. You'll get high-quality copy

Sure, you can write copy yourself. But can you write copy that's compelling, persuasive, and conversion-focused? Professional copywriters have the skills and experience to create copy that engages your audience and converts them into customers. Business is a game of fine margins, and hiring a professional copywriter can give your company that all-important competitive edge.

3. You'll be easier to find online

Search engine optimisation (SEO) is crucial for getting your website to rank on search engines like Google. Professional copywriters know how to incorporate keywords and phrases into your copy to boost your SEO and help your website get found by potential customers. Of course there are free tools that tell you keywords but incorporating them naturally into sentences is a skill. Force them in, or over-use them, an you’ll likely get flagged for keyword stuffing.

4. You'll enhance your brand voice

Your brand voice is the personality of your brand expressed through the words and language you use. Or, as Sprout Social puts, it’s “what you say and how you say it”. A professional copywriter can help you develop a brand voice that resonates with your audience and sets you apart from your competitors.

5. You'll get a fresh perspective

It can be hard to see the wood for the trees. Sometimes, when you're so close to your business, it can be hard to see it from an outsider's perspective. A professional copywriter can bring a fresh perspective to your marketing communication and help you see your business in a new light.

So, there you have it – 5 reasons why you should consider hiring a professional copywriter for your business and start reaping the rewards of clear, consistent, effective marketing communication.

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