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Website Copy

Portfolio

  • PROJECT 1:  About page for a craft beer brewery

  • PROJECT 2:  Home page for a concept vehicle

  • PROJECT 3:  Mission statement for a craft beer brewery

  • PROJECT 1About page for a craft beer brewery


- THE CLIENT: Gorilla Brewing Co.

- THE BRIEF: The CEO of this award-winning craft beer company asked me for a short, snappy About page for their website, in-keeping with their brand voice.

  • PROJECT 2:  Home page for a concept vehicle


- THE CLIENT: Hyundai Motors*

- THE BRIEF: Create persuasive and engaging copy for the Ioniq SEVEN electric vehicle's home page that drives interest and encourages exploration.

Here, I highlight the vehicle's sustainable luxury, spacial versatility, cutting-edge technology, performance, and safety.

The aim was to include a captivating headline, a clear value proposition, feature highlights, benefits, and a clear call to action, while maintaining Hyundai's sophisticated brand voice.


*This is a spec. piece, completed as part of the certified copywriter course at the College of Media & Publishing (CMP). 

Web-Gorilla Mission.jpg
  • PROJECT 3:  Mission statement for a craft beer brewery


- THE CLIENT: Gorilla Brewing Co.

- THE BRIEF: Craft a Mission Statement for Gorilla Brewing Co. that:

- clearly states the company's values and goals; 
- engages with customers, employees, and stakeholders;
- provides direction for the future of the company; and 
- differentiates the company from its competitors.


​Link: https://www.gorillabrewingcompany.com/copy-of-about

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